by Web Planned | Sep 30, 2024 | Branding & Design, Content Marketing, Inbound Marketing, Website Redesign, Website Refresh
Most websites require regular content updates to stay relevant, user-friendly, and aligned with business goals. But a typical website probably needs a complete redesign every 3 to 5 Years. This allows the brand to adapt to new design trends, technological...
by Web Planned | Sep 27, 2024 | Branding & Design, Search Optimization
Google’s search results are frequently powered by their Knowledge Graph, a massive database made up of billions of facts. The purpose of the Knowledge Graph, which gathers information from millions of public and private sources, is to provide accurate answers to...
by Web Planned | Sep 26, 2024 | Branding & Design, Local Marketing, Website Design
The best strategy for branding a local restaurant will depend at that restaurant’s market, location, category, competition, and target audience. It starts with brand identity. Every restaurant has a personality. Is it family-friendly? Does it cater mainly to a...
by Web Planned | Sep 25, 2024 | Website Design, Website Redesign, Website Refresh
Are you getting the kind of results you want from your website? If not, maybe it’s because your website isn’t optimally designed to do the job you need it to do. Step back and take an unbiased at it, and ask yourself how it measures up to these criteria:...
by Web Planned | Sep 24, 2024 | Advertising & PR, Inbound Marketing, Landing Pages, Lead Generation
According to market research data, here are 15 keys to building landing pages that convert traffic into sales. A Clear Value Proposition … Landing pages need unique selling propositions (USPs) that clearly communicate what makes your offer different and...
by Web Planned | Sep 23, 2024 | Email Marketing, Lead Generation
Here are 5 tactics you can use today to boost email marketing response: 1) Write a stronger subject line. If your subject line is weak, your email probably won’t even get opened, much less read. Keep in mind that a shorter subject line is usually better than a...
by Web Planned | Sep 22, 2024 | Inbound Marketing, Landing Pages, Squeeze Pages
Landing Pages and Squeeze Pages share a number of similarities, but they have slightly different conversion goals. Landing Pages can be used for a wide variety of marketing campaigns, from event registrations to new product introductions. Squeeze Pages, on the other...
