Are you getting the kind of results you want from your website?
If not, maybe it’s because your website isn’t optimally designed to do the job you need it to do.
Step back and take an unbiased at it, and ask yourself how it measures up to these criteria:
- Does it have a logical structure? Every prospect goes on a journey with you, before they become a buyer. Some of that journey takes place on your website. Does your website’s content and layout assist them in making that journey?
- Do you make it easy for visitors to navigate? Prospects want to be able to quickly and easily find answers to their questions on your website. The website’s primary and secondary menus should give them a clear pathway to those answers. And the footer menu should offer another route to locating what they need and to reach out for assistance.
- Do you effectively sell your products and services? Your website’s copy and design will either enhance or degrade your odds of making the sale. If you drive traffic to your website with ads, then it’s even more important to tailor your landing pages to closely match the message in your ads.
- Do you show evidence of your expertise? If your brand isn’t already well known, you need to provide evidence to web visitors that they can trust your business. Highlighting customer testimonials are one way to do this. Listing industry affiliations or certifications is another.
- Do you offer at least one lead magnet? The best way to build relationships is with ongoing communications. And the easiest way to capture customer contact information is by offering something in exchange for their email address.