According to market research data, here are 15 keys to building landing pages that convert traffic into sales.
- A Clear Value Proposition … Landing pages need unique selling propositions (USPs) that clearly communicate what makes your offer different and valuable to visitors.
- Focused Copy and Design … Landing pages should have one primary focus and one conversion goal.
- An Eye-Catching Headline … Landing page headlines and subheads should clearly encapsulate the primary reason that website visitor should take immediate action on your offer.
- An Engaging “Hero” Image …The hero image (or hero video) should be near the top of the page, visible without scrolling.
- Crisp, Benefit-Laden Copy … Landing page copy should be optimized for conversions.
- Limited Navigation … to keep visitors focused on the page.
- Clean, Intuitive Layout … guiding users to the call-to-action
- A Compelling Call-to-Action … Landing pages need a prominent, clearly visible CTA button or form that stands out visually, and uses action-oriented language and create a sense of urgency.
- Social Proof and Trust Elements … Landing pages should incorporate elements that build credibility and trust, such as customer testimonials, reviews and ratings, case studies, trust badges and security indicators, and logos of well-known clients or partners.
- Benefits-Focused Messaging … Highlight the specific benefits and value proposition for the user, focusing on how the offer solves their problems or meets their needs.
- Zero Distractions … for focused user flow.
- A/B Tested … Every element of a landing page should be tested to improve performance.
- Mobile-Responsive Design … Landing pages should be easy to read on desktops, tablets and phone screens.
- Lightweight and Fast Loading … No one wants to wait for a web page to load in their browser, and landing pages are no exception.
- Persuasive Visuals … Landing pages should feature high-quality images, videos, or graphics that support the sales message and showcase the offer.
By incorporating these key elements, landing pages can effectively guide visitors toward a specific conversion action, whether it’s signing up for a newsletter, requesting a demo, or making a purchase.